Project: Labels


Yesterday I met with an old client of mine, one of my very first, who connected with me via Linkedin. Another example of how social media helps businesses. First we were going to meet at Dunkin Donuts but that changed to meeting at her house. Lovely home by the way. We talked for a bit and went over what I will be doing, creating labels for her beauty product line. The client’s name is Danielle Knox.

Award-winning journalist Danielle Knox returns to her South Florida roots as host of The Balancing Act on Lifetime Television.

Knox, a Berkeley, California native, had called South Florida home for many years before being offered a news anchor job in Atlanta.

“South Florida is home to me, Knox says. “Atlanta was a great experience, but I’m a beach and palm trees girl at heart. When the opportunity came to return to South Florida to become a full-time host of The Balancing Act, I absolutely couldn’t resist.”

South Florida is especially near and dear to Knox’s heart because it’s where she met her husband and where all three of her children were born.

In addition, as one of the original hosts of The Balancing Act, this opportunity felt like coming home in more ways than one. “I’m a wife and working mother trying to balance it all,” Knox says. The Balancing Act speaks to me and what’s happening in my life right now. It’s a perfect fit.”

Danielle has a vast range of experience anchoring and reporting for TV stations throughout the country. She co-anchored the morning newscast for the CBS affiliate WFOR-TV in Miami, FL., and its sister station, UPN 33 Morning News and UPN 33 News at 10. She also anchored and reported for WTVJ-TV, WB39 and WDZL-TV in Miami. Prior to moving to South Florida, she anchored and reported for WVIT-TV in Hartford, CT., and KTVE-TV in Monroe, LA. The Berkeley, California native graduated from the University of California at Berkeley with a B.A. in Mass Communications and received her Master’s degree in Radio and Television from San Francisco State University.

Danielle also owns her own skin and hair care company called Play Pretty Beauty. She is married with 3 beautiful little boys who inspire her every day.

Play Pretty Beauty is the product that I will be doing the labels for. This is going to be a very fun project because I love beauty products. I have some of them to try out and I’ll make a blog review about it later.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s